CASTLE LITE

When Castle Lite first entered the South African market it was struggling to connect with the mass market based on it’s messaging of it being the low kilojoule beer. A decision was then made to market Castle Lite as the coldest beer in the country and Mum-z was selected to be the lead for the CastleLite Yeti campaign. Castle Light soon became the top selling beer in South Africa.

 

Mum-z also was a lead in the Castle Lite Summer campaign and also had a cameo appearance in a third Castle Light campaign. Not only is Mum-z an amazing comedian, but his acting and performance in front of the camera is superb.

© 2017 by Moko Java on Behalf of Mum-z

CONTACT: 072 599 2395 or email: info@mamellomokoena.com