When Castle Lite first entered the South African market it was struggling to connect with the mass market based on it’s messaging of it being the low kilojoule beer. A decision was then made to market Castle Lite as the coldest beer in the country and Mum-z was selected to be the lead for the CastleLite Yeti campaign. Castle Light soon became the top selling beer in South Africa.
Mum-z also was a lead in the Castle Lite Summer campaign and also had a cameo appearance in a third Castle Light campaign. Not only is Mum-z an amazing comedian, but his acting and performance in front of the camera is superb.